You don’t always need a marketing agency.  Let us train YOUR people!

Six Foot Lever can train your employees in some simple strategies that create useful marketing content from the work they are already doing.  We will then show them how to maximize the effect that your existing content and videos have, to drive more business to your company.

Maybe you don’t have a full-time marketing person, but you have someone that can get the ball rolling.  With a little training this can be a good way to get started toward significant improvements.

How much does it cost and what might the program look like?  Since our goal is to teach the skills, a little bit depends on the learning abilities of the student.  But the following guidelines fit the average skill level.  Prices are per class period, NOT per student, so you can train as many as you have room for in the “training area” (i.e. conference or break room).  Here is what an introductory program might look like (typical expenses at the bottom).  This is just an example of SOME of the modules offered.  Not every business model will use every service.  After an initial consultation, you will receive a suggested program outline.

1) Initial consultation and set up of “skillshare” program  6 hours.  $1200. We evaluate your needs, resources, and existing content.  But we’ll also show you how to set up a fun “skill share” program.  A skill share program is something you can set up ahead of the following steps and helps to identify good candidates for the next step.  It also builds company morale by allowing employees to share hobbies and interests.

2) Marketing in the New Economy  16 hours.  $2000.  Your employees learn the value of social as a marketing tool, how to use it, and why it is the future.  They will also learn how search engines find your website and information and how it all ties together in a web, intended to lead your customer to you.

3) Content Creation and SEO  16 hours $2400.   Content is the words and media that appear on your website.  Quality content, done correctly, is the easiest way to climb the Google rankings.  But, there are methods and techniques to understand first.  Six Foot Lever can also assist you in writing technical content.  Our engineers can research and write a stream of interesting and relevant articles to increase the volume of information on your site.  We have experts in various engineering disciplines, technical writing, metrology, and other topics.

4) Red Teaming 8 hours. $1600.  Imagine for a moment, you are your competition.  How would you take down your own company?  What are your weaknesses and where are you vulnerable?  Now admit that it is impossible to see all your vulnerabilities from where you are sitting.  You need to rely on your employees.  The Red Team exercise teaches your employees to find your organization’s weakness, through a fun exercise.  Conducted monthly, your employees will take turns being the red team and finding the holes in your product, service, and administration.  Remember, we teach the employee to fish, so THEY will be able to do this every month, after the initial training.

5) Website Construction and Maintenance 16 hours.  $2400.  Did you pay for or are you paying for your web development and maintenance?  Need to call a pro to make a change?  Convert your site to WordPress and your own employees can easily make modifications and additions.  Wordpress is easy to learn and offers many tools for search engine optimization and “plug-in” features that simply were not available on your old .html site.  This training shows your employees how to develop a website quickly and where to turn for resources to help.  In fact, we can show them how to convert the site themselves and then find an online resource to design a “style” for the site.  Make it simple like our own, so your client can easily find the information they are looking for, or as complex, as you want.  The tools are there and are plug and play.  Optional:  we can assist with the transition to the WordPress format, however, the point is to show your people how to use the resources available to do it themselves.

5) Finding and Using Online Outsourcing  8 hours. $1500.  One of the biggest fears that any employer faces is the prospect of hiring new employees.  It is a costly and time-consuming task and no one wants to have to lay someone off later.  However, most business tasks can be farmed out for less than you pay your current employees for an hour or two of their time.  Example: how about a video on the front page of your website, by a professional spokesperson, talking about your business.  $2000?  $5000?  Would you believe $15?  But only if you know where to go.  Once your employees know how to do this, they can generate content much faster than you thought possible.

6) Online Shop and Order Processing  16 hours.  $2400.  This module shows how to set up an “online store” which works for services or products.  It can be used to completely handle the order process, or as an easy way to track the customers you already have.  You may not think you NEED an online store, but how much time do you spend taking a verbal order for a standard part?  Automating even a portion of your business will free your people for other tasks.

7) Warehousing and Order Fulfillment  8 hours. $1500.  Are you paying for floor space and personnel just to box and ship spare parts, software, or products?  Transition to an online fulfillment center and offload that entire portion of the business.  Even if you just offload a portion, it will free your people up and save labor hours.

8) Recurring Revenue Models  16 Hours.  $4500.  Why is this more expensive?  Because a recurring revenue model can easily earn hundreds of thousands of dollars per year.  This portion trains your employees to create ongoing training and support programs that after development, create revenue year after year, without additional support.  In many cases, this can be a service to EXISTING customers, saving the expense of prospecting for new business.

We have many more classes and services available, but you may not need even the ones listed above.  Why not contact us for a free question and answer interview, that will help us identify where your business might gain leverage, using these classes?  This service is free and is followed up by step 1 (above) should you wish to proceed.  Email us at:

info@sixfootlever.com

Six Foot Lever LLC, Detroit, MI

 

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