Merry Christmas!  While you are enjoying the holiday break, we’ll be hard at work bumping your business down the first page of Google’s search results.  Well, maybe not your business specifically, but more than a few B2B companies will return from the holidays to discover that they no longer hold a top position.  How we do this may surprise you because it doesn’t involve paid advertising.

First, a frame of reference:  Over the last ten years, Google has placed increasing emphasis on “content”.  This is not new.  Content, in this context, is the written word on your website which is useful to the reader–in this case a prospective customer.  This is well understood in the B2C world and among the larger players in the B2B world.  However, most small to mid-size businesses are doing a terrible job on their written content.  They are so far behind that they may never reach the first page of Google search results.  But there is hope, because…

Another form of content is video–and here is where things get interesting.  Even small B2B companies can reach the top of page one with video.  We know, because we’ve been doing it for the last year, displacing larger and better-funded players.  What may be surprising is that we’ve been doing it not only with YouTube, but with other video services like Vimeo.  It seems that for now, Google is giving preference to video not only from their own YouTube service, but from other platforms as well.

If you are a B2B company selling your wares to industrial customers, you probably already have plenty of video content that can be used to help new customers find you, but you need to know what to do with it.

At Six Foot Lever, we’re standing by to assist you.  But if you’ve already burned through your marketing budget for the year, here is a holiday gift for you:

Our 2019 Video SEO Checklist will get you started in maximizing your existing video content.  If you take a little time to follow the steps, you’ll be well on your way to the first page of search engine results, using the video you already paid for.

What could be a better gift for your business than free advertising?

Six Foot Lever is a Detroit-based marketing firm specializing in industrial B2B customers.

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